The number of retailers offering special prices for members has soared. We asks if the price cuts are as good as they seem
Whether you are buying clothes, garden furniture or groceries this summer, it is hard to avoid getting caught up in the loyalty card fever sweeping the high street.
Do you want to pay the “member price” of £15.99 for some on-trend denim Bermuda shorts (or “jorts”) at H&M, or stump up £21.99?
Planning a patio refresh? Ikea’s Nämmarö dining set features a table and six chairs, and is billed as “everything you need for chill moments, long dinners and cheerful summer parties”. But will you pay £372…