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Friday, October 10, 2025

Morrisons rolls out in-store deals to rival Aldi and Lidl middle aisles

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Morrisons has rolled out a special offer in nearly all stores nationwide that is set to rival one of the most popular sections of Aldi and Lidl.

The supermarket has now introduced the When It’s Gone It’s Gone (WIGIG) range to 450 branches after first launching the offer in February, which sees various deals land for three weeks at a time. Displayed on wooden crates in stores, shoppers will be able to browse a similar offering to the likes of Aldi Specialbuys and Middle of Lidl, with a wide selection of products including cookware, toys, homeware and electricals, outdoor and garden, car care and travel.




The WIGIG deals will also…



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